Have you ever tried to explain where something is to someone? Was the address enough, or did you have to describe roads and landmarks? Did you even know the address? While computers can plot points on a map with complicated GPS coordinates, we tend to rely on road names and familiar places to help us find our way. That works, but we can do better. Beacons solve this problem by remembering places for you so all you have to do is share them with your friends. Instead of "I'm at the picnic shelter in the park on Market Street beside the supermarket", just drop a Beacon and share it! Your friends can use Google Maps to navigate down the road and the built-in Beacon Compass to walk right to you!